Gone are the days when promoting your business on social media only involved being on social media. Competitors were not something you worried about when devising a marketing strategy a few years ago, but that's not the case now.
A brave new world came into being when Facebook was spawned in the dorms of Harvard, one in which businesses located thousands of miles away from its customers could generate revenue, and build their brand.
We at Agkiya Media are industry experts when it comes to marketing your brand through Social Media, and in today's blog, we will discuss the various things you should keep in mind when entering the world of Social Media Marketing.
Create and set realistic goals
As you start your journey through the meanders of Social media marketing, it can seem daunting at first, for with the enormity of users out there. However, it is essential that you set comparable goals to your business at first, like getting to 100 followers when starting from scratch, or maybe getting 10 hits on your call-to-action button. As you grow in size as a business, your social media following should grow with you. Focus on brand awareness, and try to achieve a loyal fan base through user-generated content and high engagement posts. This happens over time and after a lot of hard work, so don't worry if you don't see the proper response from the get-go, give it time and let your content speak for you. This way, you keep growing and don't have to face setbacks; or at least ones you can't get back up from!
Each brand has its own customer niche and user base and targeting the wrong kind of crowd on social media won't help your business. Do your research, and know who your future customers are. Research user demographics, the number of hits you need on a post to build user engagement, and the number of leads you need to break even the following month. Only after you know what users you want to target through your social media handles, will you finally be able to create content that speaks to them, and inspires them to buy from you.
We know a lot of businesses that tend to skip this crucial step towards content creation on social media platforms and face its consequences. The average user these days has become street smart and knows your business isn't the only choice out there, so it becomes even more important to be aware of your competition and their content strategy before you start posting content yourself. However, we do not encourage getting content ideas from your competitors, but we recommend you know what strategy is successful and which is not. This at least will help you get to the right marketing strategy quicker than your competitors, resulting in a higher sales margin.
Different users use different social media platforms, and if your Digital marketing partners have the same content strategy for all your social media handles, then you might want to reconsider your choice. We at Agkiya Media stress on unique strategies for different social media sites, which results in higher user engagement and better lead conversion. Below we mention a few of the key social media platforms that most businesses use and their relevant strategy you should emulate.
With more than 80% of the crowd above the age of 18 and having some sort of college experience, Facebook's user base is interested in witty content and intense graphics. Providing call-to-action buttons with trending hashtags relevant to your niche will surely go a long way when marketing on Facebook.
Our research reported that tweets with high-quality images were retweeted 150% times more than their counterparts without images. So it becomes quite clear our way forward from here on, we promote high-quality images with witty content to get between and increase user engagement.
High-quality pictures and story feed result in a far more interactive and user engaging social media campaign on Instagram. Instagram has almost 60% of its users under the age of 28, and so the story feed becomes far more important here than in any other social media platform, due to far more teenagers being present. Also, following and commenting on user-generated content increases user follows and creates a loyal fan base for your business.
With more and more users asking questions on social media platforms like Quora, it is important to focus on catering to this category of users for they know what they want, and are only looking for the best place to get it.
Thus, these users are already at the buying stage of the sales funnel, and with a little motivation, can be converted into leads for your business.
High-quality pictures and story feed result in a far more interactive and user engaging social media campaign on Instagram. Instagram has almost 60% of its users under the age of 28, and so the story feed becomes far more important here than in any other social media platform, due to far more teenagers being present. Also, following and commenting on user-generated content increases user follows and creates a loyal fan base for your business.Content is all-powerful when it comes to any form of digital marketing. The more your user base connects with you, and your cause, the more they will be likely to buy from you. So it's essential to talk to your client base, and is there a platform where most of them are located? Why yes, of course, your social media handles! Talk to your users and promote engagement through user-generated content, weekly/monthly competitions or lucky draws, anything to keep your users talking.
Remember, it's important to sound and be genuine with your customers. There's no other alternative, for the closer you get to your users, the better they know you and will want to buy from you.
If you are looking for help in promoting your online business, feel free to visit our services page. We at Agkiya Media, the best Digital marketing agency in Patna will be glad to help!